It’s official: I’m a father! Just over 3 months ago, my wife gave birth to our very first addition to the family. Like every new father, I snapped pictures of everything and posted to Facebook. Looking back, I honestly think I took at least one picture a day for a month. And why shouldn’t I? She’s the most beautiful girl I’ve ever seen (next to her momma, of course).
Just before my daughter’s birth, I had about 210 friends on Facebook. When I checked yesterday, I was down to around 195. Could it mean that people are tired of seeing my baby? Her first nap, her first bath, her first poo face, her first smile.
The fact of the matter is, when it comes to social media, people will tune out if you post too often on the same topic. Whether it’s your new website, your new product, or pictures of your baby, your audience will simply lose interest. Or even worse, they may get sick of it. They’ll start avoiding you the same way you avoid the poor guy at work who tells the same fishing story over and over again. (For the record, that’s not me. I have a new fishing story almost every weekend!)
On my personal social media pages, it doesn’t bother me if people I hardly know get tired of seeing endless pictures of my daughter – or whatever I happen to be enjoying in my life. The only goal I hope to meet with those pages is keeping up with friends and family. But if you use social media for marketing and business, the last thing you want to do is have people tune out.
Change up your posts. If you own a business, you can post about everything from your new blog to the company picnic to your insights into news stories. That kind of variety makes it completely acceptable to talk about your product or service every now and then. And something else will happen when you do this; you’ll become socially active! That’s critical when it comes to social media marketing.
You’ll always have your personal pages, and your family and friends, to share in your joy when you just can’t stop taking pictures of the newest love in your life.
Now excuse me, my daughter just got her first fishing pole. Gotta get a picture!