Marsha Friedman+ by | Feb 19, 2019 | General Marketing, PR Education, Print Publicity
Anyone who’s tried their hand at promoting a brand through PR can tell you that grabbing the media’s attention isn’t always easy. Each day, newspaper journalists, as well as hosts and producers of TV and radio talk shows, scroll through a never-ending barrage of email...
Marsha Friedman+ by | Feb 12, 2019 | PR Education, Social Media
Practically all of us are on social media these days, but some of us have found ways to make a bigger splash than others. These are the people who have become known as social media influencers. They have established credibility in a specific industry, drawn a ton of...
Marsha Friedman+ by | Dec 11, 2018 | General Marketing, PR Education
It’s that exciting time of year when we look with eager anticipation to the future, plotting out how we can make the coming 365 days even better than the previous ones. Maybe you want to expand your business. Perhaps you hope to add a few percentage points to your...
Marsha Friedman+ by | Nov 8, 2018 | PR Education, Social Media
In last week’s PR Insider I discussed some of the differences between social media marketing and social media PR, and I have to report that I was happily surprised at the overwhelming response I received as a result. Clearly, this was a topic that resonated with many...
Marsha Friedman+ by | Nov 7, 2018 | PR Education, Social Media
Regular readers know I’ve been a huge proponent of social media for marketing your brand. The reason I’ve felt so strongly about it was because I was one of the early users of social media for marketing my own company. I quickly saw the incredible opportunities it...
