Marsha Friedman+ by | Dec 11, 2018 | General Marketing, PR Education
It’s that exciting time of year when we look with eager anticipation to the future, plotting out how we can make the coming 365 days even better than the previous ones. Maybe you want to expand your business. Perhaps you hope to add a few percentage points to your...
Marsha Friedman+ by | Nov 8, 2018 | PR Education, Social Media
In last week’s PR Insider I discussed some of the differences between social media marketing and social media PR, and I have to report that I was happily surprised at the overwhelming response I received as a result. Clearly, this was a topic that resonated with many...
Marsha Friedman+ by | Nov 7, 2018 | PR Education, Social Media
Regular readers know I’ve been a huge proponent of social media for marketing your brand. The reason I’ve felt so strongly about it was because I was one of the early users of social media for marketing my own company. I quickly saw the incredible opportunities it...
Marsha Friedman+ by | Sep 20, 2018 | PR Education, Print Publicity
If you’ve ever wondered how a successful publicity effort goes from idea to media pitch to publication, let me give you a little glimpse of the process behind the scenes. Just recently one of our print campaign managers, Ashley Pontius, announced that she had...
Marsha Friedman+ by | Aug 24, 2018 | PR Education, Social Media
It’s so easy these days to sit down with your laptop or your phone, whip out a tweet about whatever pops into your head, and post it for all the world to read. And if you scroll through social media platforms you will see plenty of people doing just that, apparently...
