Marsha Friedman+ by | May 1, 2019 | General Marketing, PR Education, Print Publicity
A Top Editor Explains What To Do Right When Pitching The Media One great thing about the internet is that, if you missed something the first time around, it’s often still out there, just waiting for you to stumble across it. That happened for me just recently with an...
Marsha Friedman+ by | Apr 4, 2019 | General Marketing, PR Education
Anytime a PR effort results successfully in coverage by a major media outlet, you are entitled to a little celebration. But, of course, it’s even better when those successes multiply – and then multiply some more. That’s what happened recently with one of our clients,...
Marsha Friedman+ by | Mar 26, 2019 | General Marketing, PR Education
I once had a client who enjoyed what could only be described as an extraordinary publicity campaign with our firm. We landed him interviews with such top-tier publications as the Wall Street Journal, the New York Times and Bloomberg. You would think he would have been...
Marsha Friedman+ by | Mar 18, 2019 | PR Education, Talk Radio, Television
It’s finally happened! You’ve been working on your publicity efforts, trying to land a radio or TV interview, and now the show is scheduled. Since this is what you wanted, why are you starting to nervously ask yourself: What have I done? Jitters! Stage fright! Call it...
Marsha Friedman+ by | Feb 25, 2019 | General Marketing, PR Education
When we scored an interview with Fox News for one of our clients last week that went global, I was both thrilled for the client, and also reminded once again of what it takes to achieve success in the publicity world. Many elements go into every campaign, but I think...
