Today’s journalists are stretched thin because of staff and budget cutbacks, and they are called on to do more with fewer resources than ever before.
Certainly, they can use help and you might be just the person to come to their aid. Assisting the media is also a great way to help yourself when you’re trying to promote your personal or business brand.
In the last PR Insider, I shared with you some of the results from the 12th annual Global State of the Media report compiled by Cision, a PR software and services provider. From Feb. 1 to March 1 of this year, Cision surveyed 2,700 journalists from 15 countries to gauge how their jobs have been changing and what folks on the PR side might do to improve our relationships with them.
As I promised, here are three more suggestions for helping journalists, based on the results of the survey:
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“Don’t send the same pitch to three different people in the same office separately, just email us all together.”
CISION-State of the Media Report
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By understanding the journalists’ needs, you increase your odds of PR success and may even develop a long-term relationship that is good for both you and the journalist.
If they need a credentialed source in your area of expertise, they will know you are someone they can count on – and they may come back to you again and again.
Lending a hand!
Marsha
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