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4 Tips For Creating Successful Media Pitches
Anyone who’s tried their hand at promoting a brand through PR can tell you that grabbing the media’s attention isn’t always easy.
Each day, newspaper journalists, as well as hosts and producers of TV and radio talk shows, scroll through a never-ending barrage of email messages, many of which they no doubt delete without reading. read more…
Why Publicity is the Next Step for Online Influencers
Practically all of us are on social media these days, but some of us have found ways to make a bigger splash than others.
These are the people who have become known as social media influencers. They have established credibility in a specific industry, drawn a ton of followers, and each day manage to use that credibility and reach to persuade others.
A couple of the more extreme examples are Zoe Sugg, a fashion and beauty blogger with nearly 40 million online fans; and Mark Fischbach, a video-gaming guru with more than 20 million subscribers on YouTube as well as millions of followers on other social media platforms. read more…
Case Study: Gary Miliefsky’s Top Tier Media Exposure with News & Experts
“Joining us now is Gary Miliefsky, cyber security expert. Gary, good to have you on the show.” Gary faces the camera against a backdrop of city lights, looking dapper in a suit. As the publisher of Cyber Security Magazine, he was invited to provide an expert opinion on the threat of cyber attacks, and he delivers like an industry veteran. That clip is displayed front and center on his magazine’s website, alongside appearances on ABC News and CBS This Morning. Rows upon rows of media brands and news channel logos are stuffed beneath the As Seen In section of his site. And Gary did it with News & Experts. read more…