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It’s that exciting time of year when we look with eager anticipation to the future, plotting out how we can make the coming 365 days even better than the previous ones.
Maybe you want to expand your business. Perhaps you hope to add a few percentage points to your sales goals.
As you set all those wonderful goals for 2019, make sure you don’t neglect to include a few resolutions for continuing to build your personal brand. read more…
In last week’s PR Insider I discussed some of the differences between social media marketing and social media PR, and I have to report that I was happily surprised at the overwhelming response I received as a result.
Clearly, this was a topic that resonated with many of our PR Insider subscribers. So, I thought it would be a good idea to further explore how social media PR can play a major role in your publicity efforts by serving as a platform for giving an added boost to your traditional media successes. read more…
Defining your brand – whether it’s a personal brand or corporate one – is, at its core, all about telling a story. If you manage to touch on just the right story elements, and do so in an engaging way, your brand can get the attention and traction you want. Fail, and your company will fade into the background noise along with millions of other companies competing for attention in today’s marketplace. Read More on Forbes.