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Anytime a PR effort results successfully in coverage by a major media outlet, you are entitled to a little celebration.
But, of course, it’s even better when those successes multiply – and then multiply some more.
That’s what happened recently with one of our clients, a financial professional who was able to build her authority by being quoted in such top-tier media outlets as Reader’s Digest, Yahoo Finance, CNBC.com, Business News Daily, American Express OPEN Forum and many others. read more…
I once had a client who enjoyed what could only be described as an extraordinary publicity campaign with our firm. We landed him interviews with such top-tier publications as the Wall Street Journal, the New York Times and Bloomberg.
You would think he would have been ecstatic! But in fact, he was underwhelmed.
“I don’t think it was all that valuable,” he said to me one day.
As you can imagine, that was puzzling. read more…
“Joining us now is Gary Miliefsky, cyber security expert. Gary, good to have you on the show.” Gary faces the camera against a backdrop of city lights, looking dapper in a suit. As the publisher of Cyber Security Magazine, he was invited to provide an expert opinion on the threat of cyber attacks, and he delivers like an industry veteran. That clip is displayed front and center on his magazine’s website, alongside appearances on ABC News and CBS This Morning. Rows upon rows of media brands and news channel logos are stuffed beneath the As Seen In section of his site. And Gary did it with News & Experts. read more…