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The PR Insider
In The News
It’s finally happened! You’ve been working on your publicity efforts, trying to land a radio or TV interview, and now the show is scheduled. Since this is what you wanted, why are you starting to nervously ask yourself: What have I done?
Jitters! Stage fright! Call it what you will, it’s perfectly normal to get a case of the nerves when you start thinking about your interview and realize that thousands – perhaps millions – of people will be hanging on your every word!
How will little old you ever be able to engage such a large audience?!
When we scored an interview with Fox News for one of our clients last week that went global, I was both thrilled for the client, and also reminded once again of what it takes to achieve success in the publicity world.
Many elements go into every campaign, but I think the following two factors are critical: read more…
“Joining us now is Gary Miliefsky, cyber security expert. Gary, good to have you on the show.” Gary faces the camera against a backdrop of city lights, looking dapper in a suit. As the publisher of Cyber Security Magazine, he was invited to provide an expert opinion on the threat of cyber attacks, and he delivers like an industry veteran. That clip is displayed front and center on his magazine’s website, alongside appearances on ABC News and CBS This Morning. Rows upon rows of media brands and news channel logos are stuffed beneath the As Seen In section of his site. And Gary did it with News & Experts. read more…