TV is a powerful, visual medium and a popular one among people seeking publicity because anyone who watches it can readily see just how effective it is. Being a featured guest on a local or national show exposes you to a vast audience. Viewers connect with and remember the people they see on TV because it’s such a multi-sensory experience. It allows your personality to shine and viewers respond to that.
Clips of interviews posted on your website will continue to pay dividends long after the show has aired. They boost your credibility by providing the implicit third-party endorsement of the show host. Whether it’s a local show or a national one, the fact that you’re a go-to expert source never fails to impress.
At News and Experts, we charge predetermined fees for TV bookings only after we’ve scheduled them. We coordinate closely with you on your budget and targeting the cities and shows on your wish list. We try to tie appearances to your travel plans when possible, so that you won’t have to make a special trip for your interview.
Our Creative Team will develop as many customized, topical pitches as needed to get you on the air, and coach you so that you’re well-prepared for your appearances. People with no previous TV experience who want to appear on national shows will need to do some local shows first.
That’s because most national show producers want to see clips to ensure the guest is comfortable in front of the camera. Because booking television requires a great deal of research and work up front – and you don’t pay if we don’t get you on the air — we require our TV campaign clients to sign on for an additional publicity service.