About News and Experts
Founded in 1990 by Founder and President Marsha Friedman, News and Experts is a guaranteed media PR firm. That means we do not charge a monthly retainer fee as so many in the PR industry do, with only a guarantee of “best efforts.” News and Experts clients are guaranteed exposure in print (hard copies and online) and on radio, set fees for TV appearances and we are a leading social media firm with top marketing and social media experts.
Radio, TV and print publications all have online components, and there are now hundreds of digital-only news media, which exponentially increases our clients’ visibility. It also allows them to maximize the benefits of your publicity, for instance, by sharing links on their websites and via social media.
Our PR campaigns begin with a thorough review of the client’s relevant materials – website; product or service; books and other publications they’ve written; current online exposure. We ask them to complete a detailed questionnaire and our team of marketing professionals and veteran journalists interviews them during a conference call or face-to-face meeting, when possible. With that information we develop a customized public relations strategy for every client.
Each of our publicity campaigns delivers significant branding and PR value, but when two or more are combined, they exponentially increase our clients’ profiles and outreach to their target consumers. Our services are listed to the right. Please click on each item to read a detailed description of what the PR campaign strategy entails.
Some of Our Specialty Areas