Writing Op-Eds Vs. Being A Journalist’s Source

Writing Op-Eds Vs. Being A Journalist’s Source

When it comes to the print media, there’s more than one way to get your message out and to position yourself as an authority. Some of our clients want to be the go-to expert for journalists who are in need of well-credentialed sources for their articles. Others long...

read more
What Makes You An Ideal Candidate For Publicity?

What Makes You An Ideal Candidate For Publicity?

Here’s a question you might have asked yourself as you decide whether to take the plunge and embark on a PR campaign: How do I know if I qualify for the media spotlight? If you aren’t someone the media is already beating down the doors to interview, you can get them...

read more
What The Oscars Can Teach Us About Rebounding From A Mistake

What The Oscars Can Teach Us About Rebounding From A Mistake

A year ago the people in charge of the Academy Awards flubbed it – badly. As nearly everyone knows, the cringe-worthy moment came when someone handed presenters Warren Beatty and Faye Dunaway the wrong envelope, causing them to announce La La Land as the Best Picture...

read more
How The Domino Effect Can Increase Your Media Exposure

How The Domino Effect Can Increase Your Media Exposure

When you’re trying to attract media attention to promote your brand, you may encounter what can be thought of as a media “domino effect.” What I mean by that is one media opportunity leads directly to another media opportunity, much the way the toppling of one domino...

read more
Baby Boomers Love Facebook – So You Should, Too

Baby Boomers Love Facebook – So You Should, Too

Did you log into Facebook today? Or did you find something else to do to occupy your time? Those questions may seem odd, but they don’t just come out of nowhere. I was intrigued this week to see a USA Today article that reported some people are spending less time on...

read more
EMSI Joins Advantage|ForbesBooks

EMSI Joins Advantage|ForbesBooks

I'm excited to share this news with you! For the past few months I’ve been in negotiation with Advantage Media Group|Forbes Books, to acquire EMSI.  Finally, on Monday, January 29th, we signed the papers and our new company name is now officially News & Experts. EMSI...

read more
Make Video An Integral Part Of Your 2018 Marketing

Make Video An Integral Part Of Your 2018 Marketing

As many of you know, I love brainstorming with my team to distill ideas and tips that not only can be useful in working on behalf of our clients, but also to share with you in the PR Insider. This week my creative team and I were in the middle of just such a session...

read more
2018 Is Your Time To Shine

2018 Is Your Time To Shine

The start of a New Year is always a great time to focus on creating a “new you” – or at least an improved version of the old you. Sometimes we do that through resolutions about dieting and exercise that, sadly, we don’t always keep. Sometimes we enter January vowing...

read more

Amid outcry over enabling scalpers, Ticketmaster revises its messaging https://t.co/jGpgB2rFDM #publicity #PR

11 ways to apply brain science to persuade your colleagues (and bosses) https://t.co/HDY1h7W0PH #publicity #PR

4 Ways to Turn Your Blog or Website Into Revenue https://t.co/Kau3W9TCYS #Marketing

Load More...

Monthly Archives