The Anatomy Of A Media Pitch – From Idea To Publication

 The Anatomy Of A Media Pitch – From Idea To Publication

If you’ve ever wondered how a successful publicity effort goes from idea to media pitch to publication, let me give you a little glimpse of the process behind the scenes. Just recently one of our print campaign managers, Ashley Pontius, announced that she had...

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What Can Go Wrong With A Tweet?

What Can Go Wrong With A Tweet?

It’s so easy these days to sit down with your laptop or your phone, whip out a tweet about whatever pops into your head, and post it for all the world to read. And if you scroll through social media platforms you will see plenty of people doing just that, apparently...

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I Wish I Had Done This Sooner

I Wish I Had Done This Sooner

As our team sat down for a brainstorming session this week, talk gravitated toward exciting news for one of our clients. We had arranged an interview for him in a national newspaper and he was elated. It was just the latest in a string of successes for him. “I wish I...

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How To Respond When The Social Media World Gets Unpleasant

How To Respond When The Social Media World Gets Unpleasant

Most of you are fully aware by now that social media plays a significant role in building your authority as a thought leader and expert in your field. One of social media’s great advantages over traditional media is that you get to control your message to an extent...

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The Time And Toil That Lie Behind ‘Instant’ Media Success

The Time And Toil That Lie Behind ‘Instant’ Media Success

Have you ever heard actors or singers who became “overnight sensations” explain that their success didn’t happen overnight after all? Instead, it was the result of lots of toil, along with years in which they languished in obscurity before – after much persistence –...

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Don’t Ignore The New Names In The Media Landscape

Don’t Ignore The New Names In The Media Landscape

I’ve shared in the past how excited our team gets whenever we score a big media hit for one of our clients. What’s interesting these days is the changing nature of some of those hits. Certainly, the New York Times, Forbes, The Wall Street Journal, USA Today and other...

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Amid outcry over enabling scalpers, Ticketmaster revises its messaging https://t.co/jGpgB2rFDM #publicity #PR

11 ways to apply brain science to persuade your colleagues (and bosses) https://t.co/HDY1h7W0PH #publicity #PR

4 Ways to Turn Your Blog or Website Into Revenue https://t.co/Kau3W9TCYS #Marketing

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