Fishing for Knowledge on Social Media

Fishing for Knowledge on Social Media

Social Media and the internet have made the world a viral institute. With the revolution of smart-phones, tablets, and thousands of niche social media sites, you’re never more than a few clicks away from any information you could possibly need.

Anytime I need to learn a new skill, I head to YouTube for some insightful tutorials. If that doesn’t yield the results I’m after, a good old-fashioned Google search will always shed light on the subject. I’m sure I’m not alone on this; self-educated hobbyists are everywhere. I can’t tell you how many new songs I’ve learned on the guitar by watching someone else play it on a social media site.

For social networks, you have the big four: Facebook, Twitter, LinkedIn, and Google+. Consider these your box stores. They have almost everything you need – groups for carpet makers, financial experts, car lovers, and so on. But if you’re after meeting and learning from other like-minded individuals, the results can be a bit too broad.

This is where niche social media sites come into play. They’re great for zeroing in on people with a shared, narrow interest. Here’s an example. About 6 months ago, I took up fishing. But not just any type of fishing – kayak fishing. I’m not ashamed to say that I knew little to nothing about mixing the two. I looked for others like me on the big four, but had little luck.

I did one of those handy-dandy Google searches and found a social media niche site called yakangler.com. It’s a community of nearly 2000 registered “yak” fishermen (and women) who collectively have more knowledge on kayak fishing than I could ever need. I now know what tackle to use, paddles to buy, and even what a “kayak sleigh ride” is (imagine Santa being pulled by a 100-pound tarpon). And as an added bonus, I’ve networked with many hobbyists just like me and made a few new friends.

The same niche communities are available for business interests. Sure, you can find like-minded individuals on the big four, but niche sites streamline networking and sharing advice. Some good ones are Bizsugar.com, biznik.com, and referralkey.com but there are more – lots more. Just do one of those handy-dandy Google searches, and I’m sure you’ll hook just what you’re fishing for.

Submit a Comment

Your email address will not be published. Required fields are marked *

Subscribe To Marsha's PR Insider!

Join our mailing list to receive the weekly PR Insider and you'll receive our ebooks, The Power or Publicity for Your Business and The Power of Publicity for Your Book, instantly!

You have Successfully Subscribed!