How to Get on the Ellen Show: Part 2

Days after My PR Insider About the Popular Talk Show, Ellen Plugs Our Client! I don’t believe in coincidence; everything happens for a reason. I got a reminder of that recently thanks to a wonderful, and somewhat eerie, experience here at the office. The story I’m about to share is a great illustration of how publicity works – how coverage begets coverage and how exposure in one medium can lead to even more exposure in another. What’s a bit eerie is the timing: Two days after I sent out a PR Insider titled “How to Get on the Ellen Show,” one of our clients got a nice business plug in Ellen’s monologue. The comedienne’s popular daytime talk show has replaced The Oprah Winfrey Show as the No. 1 most desired media placement by people seeking publicity – at least in my experience. The Ellen DeGeneres Show reportedly averages 8 million viewers (Oprah averaged 7.4 million) and Ellen has won more than 30 Daytime Emmy Awards. She’s also known to give non-celebrities a chance in the spotlight, so folks view her show as a bit more accessible than others. In the PR Insider about getting on the Ellen show, I advised you to start getting local publicity. Why? Because one way producers find interesting stories is by scouring local media – many top-tier shows even pay staff solely to read local media. How did it happen for our client? He signed on with us a few months ago for print, radio and TV campaigns to get visibility and credibility for his new dating website, YouMustLoveDogsDating.com. We came up with some...